Life Time Brand Campaigns
Outdoor and Print Campaign
The goal of this campaign was to bring energy and the Life Time Fitness brand to a high-traffic skyway system. As people headed into work or home at the end of the day, they were reminded of what they could be doing instead of sitting in traffic.
Campaign also included newspaper wraps that tied to what's in the bag.
Recent Retirees Campaign
This campaign targeted adults who are entering retiree age but aren't ready to slow down. We inspired action and continued healthy living by reminding them of what they're capable of.